Tiffany & Co. per The Nature Conservancy
Through Love For Our Oceans, the House has contributed over USD $2 million to The Nature Conservancy, directly supporting its goal of conserving four billion hectares of ocean by 2030. Our initiative features a collection of three limited-edition T Smile by Tiffany cord bracelets crafted with REPREVE® Our Ocean™ cords, which are made entirely from ocean-bound plastic.
Through December 31, 2028, we will contribute USD $150 for each bracelet sold to The Nature Conservancy.*
Through December 31, 2028, we will contribute USD $150 for each bracelet sold to The Nature Conservancy.*
Celebrating World Oceans Day, Every Day
Love is our legacy. In honor of World Oceans Day, we reaffirm our commitment to protecting the world’s ocean, supporting vital conservation efforts that advance The Nature Conservancy’s goal of preserving four billion hectares of ocean by 2030. This dedication aids critical efforts such as strengthening marine protections in The Bahamas, restoring fragile reef ecosystems in Belize and bolstering coastal resilience in Australia, Indonesia and Canada.
Love For Our Oceans
Our dedication to helping to protect our oceans lies at the heart of Tiffany & Co. Over two decades ago, we made the principled decision to stop using coral in our products and raised awareness of coral conservation across the industry, encouraging other jewelers to do the same. Tiffany & Co. and The Tiffany & Co. Foundation have awarded more than USD $55 million to organizations that support coral and marine conservation, grounded in love for our planet and a better tomorrow. To date, The Tiffany & Co. Foundation grantees have helped to protect more than 15 million square kilometers of ocean, an area larger than the size of the United States, in 30 countries, spanning the globe from Hawaii to the Caribbean, Australia to the Coral Triangle.
Photograph by © Allan Cronin
Photograph by © Allan Cronin
Frequently Asked Questions
Love For Our Oceans celebrates Tiffany & Co.’s love of the planet and love for a better tomorrow. We aim to raise funds and awareness for ocean conservation through the sale of our T Smile by Tiffany cord bracelets, with each sale in select jurisdictions generating a contribution of USD $150. This initiative is part of our broader commitment to help protect our planet’s precious marine environments. The promotion ends on December 31, 2028.
This cord is made of REPREVE® Our Ocean™ recycled polyester, crafted from 100% ocean-bound plastic bottles. REPREVE® Our Ocean™ is a premium collection of fiber and resin sourced from bottles at high risk of entering the ocean. Plastic bottles are collected from areas within 50 kilometers of coastlines that do not have a formal waste or recycling system. To learn more, visit https://repreve.com/repreve-our-ocean.
The ocean’s vast expanse and rich biodiversity are a source of inspiration for many of our designs. As a House with a legacy intertwined with nature’s treasures, we feel it is our responsibility to help maintain the health and vitality of marine ecosystems for future generations.
This initiative contributes directly to ocean conservation efforts led by The Nature Conservancy.
The contribution will support the conservation of critical ocean habitats, such as coral reefs, kelp forests and other marine life. It also supports conservation projects that tackle some of the most pressing issues facing the ocean today. Together, we are working to safeguard the oceans and our future.
The contribution will support the conservation of critical ocean habitats, such as coral reefs, kelp forests and other marine life. It also supports conservation projects that tackle some of the most pressing issues facing the ocean today. Together, we are working to safeguard the oceans and our future.
You can participate in this vital cause by:
- Purchasing from the T Smile by Tiffany cord bracelet collection in participating jurisdictions: A portion of each sale through December 31, 2028 USD $150 will be given to The Nature Conservancy.
- Becoming more informed: Learn more about The Nature Conservancy’s global ocean conservation work at nature.org/oceans.
This initiative is part of an important movement towards a healthier ocean. Whichever T Smile by Tiffany cord bracelet you choose, your contribution will help fund essential resources needed for projects like protecting and restoring coral reefs and precious marine habitats—the lifelines of marine biodiversity.
Visit The Nature Conservancy’s website at nature.org where you can read about their impactful programs aimed at protecting oceans—from saving endangered species like sea turtles to restoring coral reefs, mangroves and kelp forests that are important coastal habitats for ocean species across the globe.
By joining us in Love For Our Oceans, you’re not just buying jewelry—you’re investing in a more sustainable future for our oceans and supporting ongoing efforts that ensure these critical habitats and creatures thrive for years to come.
By joining us in Love For Our Oceans, you’re not just buying jewelry—you’re investing in a more sustainable future for our oceans and supporting ongoing efforts that ensure these critical habitats and creatures thrive for years to come.
Our dedication to protecting our oceans lies at the heart of Tiffany & Co. Over two decades ago, we made the principled decision to stop using coral in our products and raised client awareness of the issue by encouraging other jewelers to do the same. Tiffany & Co. and The Tiffany & Co. Foundation complement these efforts and since 2000, have awarded more than USD $50 million to organizations that support coral and marine conservation.
At Tiffany & Co., we harness the power of our products to raise funds and increase awareness of important causes around the world. In 2021, over USD $6.5 million was raised in support of The Nature Conservancy from the historic auction of a Patek Philippe Ref. 5711 Nautilus watch featuring a Tiffany Blue® dial. This donation helped conservation efforts in five key regions facing the dual crises of climate change and biodiversity loss.
At Tiffany & Co., we harness the power of our products to raise funds and increase awareness of important causes around the world. In 2021, over USD $6.5 million was raised in support of The Nature Conservancy from the historic auction of a Patek Philippe Ref. 5711 Nautilus watch featuring a Tiffany Blue® dial. This donation helped conservation efforts in five key regions facing the dual crises of climate change and biodiversity loss.
The United States of America, Canada, France, Germany, Spain, the United Kingdom, Japan and Australia.
Domande frequenti
Questo cordoncino è realizzato in poliestere riciclato REPREVE® Our Ocean™, ottenuto al 100% da bottiglie di plastica destinate agli oceani. REPREVE® Our Ocean™ è una collezione premium di fibre e resine ricavate da bottiglie ad alto rischio di finire in mare. Le bottiglie di plastica vengono raccolte in aree situate entro 50 chilometri dalle coste che non dispongono di un sistema formale di gestione dei rifiuti o di riciclaggio. Per saperne di più, visita https://repreve.com/repreve-our-ocean.
L’immensa estensione dell’oceano e la sua ricca biodiversità sono una fonte di ispirazione per molti dei nostri design. In quanto Maison con un’eredità profondamente legata ai tesori della natura, sentiamo la responsabilità di contribuire a preservare la salute e la vitalità degli ecosistemi marini per le generazioni future.
Questa iniziativa contribuisce direttamente agli sforzi di conservazione degli oceani guidati da The Nature Conservancy.
Il contributo sosterrà la conservazione di habitat marini fondamentali, come le barriere coralline, le foreste di kelp e altri ecosistemi marini. Sostiene inoltre progetti di conservazione che affrontano alcune delle sfide più urgenti che gli oceani devono affrontare oggi. Insieme, lavoriamo per proteggere gli oceani e il nostro futuro.
Il contributo sosterrà la conservazione di habitat marini fondamentali, come le barriere coralline, le foreste di kelp e altri ecosistemi marini. Sostiene inoltre progetti di conservazione che affrontano alcune delle sfide più urgenti che gli oceani devono affrontare oggi. Insieme, lavoriamo per proteggere gli oceani e il nostro futuro.
Visita il sito web di The Nature Conservancy su nature.org, dove puoi leggere i loro programmi di grande impatto dedicati alla protezione degli oceani, dalla salvaguardia di specie in via di estinzione come le tartarughe marine al ripristino delle barriere coralline, delle foreste di kelp e delle mangrovie, importanti habitat costieri per le specie marine in tutto il mondo.
Unendoti a noi in Love For Our Oceans, non stai solo acquistando un gioiello, stai investendo in un futuro più sostenibile per i nostri oceani e sostenendo iniziative continue che garantiscono la sopravvivenza e la prosperità di questi habitat e delle specie che li popolano per gli anni a venire.
Unendoti a noi in Love For Our Oceans, non stai solo acquistando un gioiello, stai investendo in un futuro più sostenibile per i nostri oceani e sostenendo iniziative continue che garantiscono la sopravvivenza e la prosperità di questi habitat e delle specie che li popolano per gli anni a venire.
Il nostro impegno per la protezione degli oceani è al centro di Tiffany & Co. Più di vent’anni fa, abbiamo preso la decisione, basata sui nostri principi, di smettere di utilizzare il corallo nei nostri prodotti e di sensibilizzare i clienti su questo tema, incoraggiando altri gioiellieri a fare lo stesso.
Tiffany & Co. e The Tiffany & Co. Foundation affiancano questi sforzi e, dal 2000, hanno destinato più di 50 milioni di USD a organizzazioni che sostengono la conservazione del corallo e degli ambienti marini.
In Tiffany & Co., utilizziamo il potere dei nostri prodotti per raccogliere fondi e aumentare la consapevolezza su importanti cause in tutto il mondo. Nel 2021, sono stati raccolti oltre 6,5 milioni di USD a sostegno di The Nature Conservancy grazie all’asta storica di un orologio Patek Philippe Ref. 5711 Nautilus con quadrante Tiffany Blue®. Questa donazione ha contribuito agli sforzi di conservazione in cinque regioni chiave che affrontano la doppia crisi del cambiamento climatico e della perdita di biodiversità.
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*Between June 8, 2026 and December 31, 2028, Tiffany & Co. will contribute USD $150 for every Tiffany T Smile diamond accent cord bracelet sold in participating jurisdictions to The Nature Conservancy. The Conservancy’s mission is to conserve the lands and waters on which all life depends. More information about the Conservancy is available by mail at 4245 N. Fairfax Drive, Suite 100, Arlington, VA 22203, USA; by phone at 800 628 6860 or at nature.org. Charity registration number 66007778 in the District of Columbia, USA. VOID WHERE PROHIBITED.
*Between June 8, 2026 and December 31, 2028, Tiffany & Co. will contribute USD $150 for every Tiffany T Smile diamond accent cord bracelet sold in participating jurisdictions to The Nature Conservancy. The Conservancy’s mission is to conserve the lands and waters on which all life depends. More information about the Conservancy is available by mail at 4245 N. Fairfax Drive, Suite 100, Arlington, VA 22203, USA; by phone at 800 628 6860 or at Nature.org. Charity registration number 66007778 in the District of Columbia, USA. VOID WHERE PROHIBITED.
*Between June 8, 2026 and December 31, 2028, Tiffany & Co. will contribute USD $150 for every Tiffany T Smile diamond accent cord bracelet sold in participating jurisdictions to The Nature Conservancy. The Conservancy’s mission is to conserve the lands and waters on which all life depends. More information about the Conservancy is available by mail at 4245 N. Fairfax Drive, Suite 100, Arlington, VA 22203, USA; by phone at 800 628 6860 or at Nature.org. Charity registration number 66007778 in the District of Columbia, USA. VOID WHERE PROHIBITED.
*Between June 8, 2026 and December 31, 2028, Tiffany & Co. will contribute USD $150 for every Tiffany T Smile diamond accent cord bracelet sold in participating jurisdictions to The Nature Conservancy. The Conservancy’s mission is to conserve the lands and waters on which all life depends. More information about the Conservancy is available by mail at 4245 N. Fairfax Drive, Suite 100, Arlington, VA 22203, USA; by phone at 800 628 6860 or at Nature.org. Charity registration number 66007778 in the District of Columbia, USA. VOID WHERE PROHIBITED.
*Between June 8, 2026 and December 31, 2028, Tiffany & Co. will contribute USD $150 for every Tiffany T Smile diamond accent cord bracelet sold in participating jurisdictions to The Nature Conservancy. The Conservancy’s mission is to conserve the lands and waters on which all life depends. More information about the Conservancy is available by mail at 4245 N. Fairfax Drive, Suite 100, Arlington, VA 22203, USA; by phone at 800 628 6860 or at Nature.org. Charity registration number 66007778 in the District of Columbia, USA. VOID WHERE PROHIBITED.
*Purchase does not result in an additional contribution to nor after-sale services by The Nature Conservancy.
